Studio ilse van klei is a graphic design studio specialized in visual identities, books, magazines and prints.
The studio consists of Ilse van Klei, Bas Rellum and a network of freelance experts.
We start with a thorough analysis of the needs and purpose of the client. While some clients already know the essence of their story, we assist other clients in defining this together. That’s our second na-ture, we will keep asking questions and hone in until we get it precisely right.
Once we have determined the core, we will define the concept. This conceptual framework is the foundation, and serves as the benchmark to check our designs by. A clear concept allows us to choose the most suitable angle for the right form and execution.
And then, the design. With all the knowledge we have acquired, we can start visualizing. Distinctively, because that makes an impression last. True authenticity leads to a recognizable identity and strengthens the story.
We love ink and paper. We love details. We love strong typography, contrast, tactility and smart finish-ings.
To refine the character of the design, we carefully combine options for paper, ink and processing. The result is highly tactile printed matter. Experience and craftsmanship ensure that we know exactly what to research while focusing on attention, experiment, clarity and quality. Our ongoing curiosity contin-ues to make our work a true pleasure.
We work for both large and small clients in various sectors, including art & culture, semi-government, architecture, science, hospitality, property development and retail.
Our work has appeared in the Great Dutch Art Calendar 2019 and the Great Rotterdam Art Calendar of 2014 and 2016.
The Monsterkamer interviewed us about paper, have a closer read on this expansive topic here. The article was later published in the magazine Print Matters.
Portrait photos: Manuela Porceddu