A lookbook magazine with inspiring content and unique covers.
With this magazine Tchai International shares everything that sparks them, from art to retail concepts and ways of living.
Designed in collaboration with Rianne Petter.
International Creative Media Award – Gold, Magazines Print / Art, Architecture, Design, Music.
Because of the all-black cover, the braille varnish gets all the attention.
The magazine is a lookbook, but one with content. In order to make the images stand out, the magazine has a large format and contains two paper sizes.
Image and text are separated. The large pages only contain photos and the small ones only text.
The magazine uses four types of paper. The black pages and the recycled chalk paper are both printed with copper metallic ink. Together with the glossy and matte pages, this adds some liveliness to the spreads.
Each article has a bespoke cover, in the style of the spread.
The photography is left untouched and displayed as large as possible. Even long articles don’t restrict the images because they have their own space on smaller pages.