We used particulate matter, harvested in the street right outside our studio, as basic material for the logos and patterns of ‘Smogware’.
For the development of a set of logos and spherical patterns, the toxic powder was blown, scattered and sprayed in different ways. In doing so, we searched for refinement and tactility.
Winner International Corporate Design Award – Gold, Logo
The logos vary from downright dirty to misleading fairytale-like.Just like the smogware itself, which significantly varies in colour and appearance by applying different concentrations of particulate matter.
The dynamic logo set makes it possible to play with the tone of the message. The use of heavier or subtle, barely visible logos will either stress or lighten the grim undertone. Used separately, the logos can be linked to a specific ceramic line, a specific theme or event.
The tests below perfectly tell the story of Smogware. By linking the amount of particulate matter to the number of years that a single resident breathes in the Rotterdam air, the pollution becomes crystal clear.